By Mike Cotton
After the first cell phone was made available for consumption in 1973 by Motorola, very few of us had any idea how fast the technology would develop, or how quickly it would become so affordable that by 2012, 87% of the world’s population (6 billion) would have a mobile phone subscription1.
After all, the first cell phone was more than a foot long, nearly 2 pounds, and cost $3,995, which today would be the equivalent of $19,3002. In the 1987 film “Wall Street”, the phone was used as a prop to illustrate the wealth and power of the antagonist character “Gordon Gekko”, who in the film was a symbol of the greed and materialism that characterized the 1980s. It’s no wonder that laughter filled the theater in the opening scene of the sequel released in 2010, when a guard hands Gordon his big outdated phone with his belongings as he is released from prison. It’s as if the scene was included just to impress upon us how far we’ve come in 25 years.
In 1987, mobile phones were toys for the Gordon Gekkos of the world – not ordinary folks like us. We never imagined that one day the world would be filled with people walking around talking on cell phones small enough to fit into their pocket. In the U.S., 234 million people (out of 300 million) have mobile phones3 and send roughly 7 billion messages via their phones each month4.
Mobile phones are fast becoming the number one way that people access the web. Many are using apps to help them connect with financial accounts, social networking groups, online shopping sites, entertainment activities, and more recently, their online health activities.
Mobile health applications, estimated to grow to a $400 million market by 20165, are an innovative way to engage a broader population of people who need health services − people with chronic conditions like diabetes and heart disease, or those enrolled in lifestyle management programs for such things as weight management, nutrition and smoking cessation.
According to a Kaiser Family Foundation report, the populations that rely most heavily on mobile phones to access the Internet are also more likely to be uninsured6. As a result, mobile phones are increasingly used to reach people who cannot afford computers or broadband connections, live in rural areas far away from doctors and hospitals, and who typically lack access to healthcare resources.
As Medicare Advantage health plans accept millions of new members in 2014, they will be expected to provide “consumer friendly” engagement strategies. Mobile health solutions may prove valuable in improving care and managing costs.
By broadening reach to millions with limited access to care and serving up information and resources for those on the go, the technology may be the breakthrough we need to increase patient engagement and accountability.
1Digitalbuzz.com, Infographic: 2012 Mobile Growth Statistics, July 2, 2012
2Digitalbuzz.com, The Growth of Mobile: Stats & Figures that will Shock You, Nov. 21, 2010
3comscore.com, April 2011
4Harvard Business Review, How New Mobile Technologies Are Shaping a New Generation, April 8, 2012
5Forbes, 5 Ways Mobile Apps Will Transform Healthcare, June 4, 2012
6The Kaiser Family Foundation, Mobile Technology: Smart Tools to Increase Participation in Health Coverage, March 2011